3 Dec 2013
“Give a terrarium” campaign raises $20,000 for Society for the Physically Disabled
Singapore, 3 December 2013 – In conjunction with #GivingTuesdaySG and International Day of Persons with Disabilities, NTUC Income has sold 1000 terrariums, hand-made by its employees, to customers and staff, raising over $20,000 for the Society for the Physically Disabled (SPD).
From 10.30am to 5.30pm, customers walking into NTUC Income’s five branches were invited to view a display of terrariums and purchase them at $20 each. A total of 1000 terrariums were built by 800 NTUC Income employees - about half of its regular workforce - over a period of 10 days. Together, these employees gave about 500 hours of their lunch and personal time to the cause.
As a founding partner of #GivingTuesdaySG, NTUC Income hopes to inspire other organisations to give.
“Our ‘Give a Terrarium’ campaign is as much about employee giving as it is about corporate giving,” said Ken Ng, Chief Executive, NTUC Income. “During this time, our employees rallied each other and created a positive, collective momentum to do more and give more, together.”
The Society for the Physically Disabled was designated the sole beneficiary of the campaign.
“SPD is the latest of nine beneficiaries we have brought under OrangeAid, our corporate social responsibility programme, said Theodore Teo, Senior Manager and Head, Corporate Social Responsibility, NTUC Income. “Through OrangeAid, we continue to focus on helping children and youth in disadvantaged circumstances. Our contributions to SPD will include support for programmes that provide children with special needs speech and occupational therapy services in their early life. This can help them reduce their risks of developing long-term disabilities and realise their full potential over time.”
NTUC Income expressed its appreciation of the support of its customers, many of whom bought more than one terrarium.
Said Mr Joshua Chia, 24, an undergraduate who learnt of the campaign through social media channels, “I made a trip down to an NTUC Income branch and picked up a couple of terrariums. It was my way of doing my part for Giving Tuesday. And I had two items crossed off my Christmas shopping list!”