Press Releases

Press Releases

Income OrangeAid and Bettr Barista Announce Micro-enterprise Initiative and Launch Social Movement‘

2 Dec 2016 “Bettr Barista helped me find purpose and confidence again. I was unmotivated and often angry when I first started but I am now coping much better emotionally, both at my job and in my daily life. My hot temper used to affect many of my relationships in a negative way, but now I have learned how to be more patient and interact better with people around me. Bettr Barista’s support has not only taught me how to manage everyday challenges in a more constructive way, it has also made a big difference to how I have been able to approach and support my own family,” said Siti Nurfarressah who graduated from Batch 12 of Bettr Barista’s Holistic Training Programme.<br />
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Since 2011, Bettr Barista Coffee Academy has accepted a total of 65 women and youth into its Holistic Training Programme, with close to 90% of its graduates gaining employment thereafter. To date, Programme graduates have cumulatively earned close to S$1 million in salaries, which in turn go towards supporting close to 160 of their dependents.<br />
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<em><u>Give A Cuppa Movement</u></em><br />
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To mark the collaboration during this season of giving, Income OrangeAid and Bettr Barista debuted ‘Give A Cuppa’, a social movement which calls on the public to gift friends and loved ones a Bettr Barista coffee at <a href="http://www.income.com.sg/giveacuppa">www.income.com.sg/giveacuppa</a> and to encourage them to pay it forward by gifting others similarly with a cuppa. For every coffee purchased online from now till 31 December 2016, $1 will go to Income OrangeAid in support of education for youth-in-need via the Future Development Programme (FDP). The latter grants bursaries to ITE and polytechnic students from underprivileged backgrounds to help them graduate from these institutions of higher learning so that they can obtain more gainful employment afterwards. These students would have otherwise left school to work in support of their families’ household income. The FDP also provide financial literacy workshops, career and personal development guidance to the beneficiaries.<br />
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A person who has been gifted a coffee will receive an SMS and a personalised email with a redemption link to collect the cuppa at any of the coffee carts. Coffee redemptions via ‘Give A Cuppa’, which runs from 1 to 31 December 2016, are valid till 31 January 2017.<br />
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“Income OrangeAid is often looking out for novel ways to raise awareness and support for education for youth-in-need. Many people take joy in a good cup of coffee. ‘Give A Cuppa’ thus gives us an engaging way to bring the community together to do good for the disadvantaged this season of giving. What better way to lend our support for the baristas at these micro-enterprises than the gift of giving and to share and enjoy a freshly hand-roasted cuppa with friends and loved ones. We hope more will join this social movement and to bring the aroma of specialty coffees to many so that together, we can help change lives for the better, one cuppa at a time,” said Mr Chew.<br />
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For more information about Income OrangeAid’s collaboration with Bettr Barista, please refer to <a href="http://www.income.com.sg/orangeaid">www.income.com.sg/orangeaid</a>.<br />