Press Releases

Press Releases

Income OrangeAid and Bettr Barista Announce Micro-enterprise Initiative and Launch Social Movement ‘Give A Cuppa’ to Inspire Singaporeans to Pay It Forward

2 Dec 2016

SINGAPORE, 2 DECEMBER 2016 – NTUC Income (“Income”) OrangeAid and Bettr Barista Coffee Academy (“Bettr Barista”) announced today their collaboration to roll-out three micro-enterprises, in the form of coffee carts, in support of education for youth-in-need and to provide gainful employment to marginalised women and youth-at-risk in Singapore.

The coffee carts employ graduating baristas of Bettr Barista’s six-month Holistic Training Programme, which prepares disadvantaged women and youth for long-term careers in the specialty coffee industry, via a whole-person approach that combines internationally certified professional coffee education with physical and emotional wellness programmes. The micro-enterprise initiative also aims to cultivate the entrepreneurial spirit of the baristas as they are responsible for the daily set-up, operations, customer service and coffee sales.

The coffee carts, which serve sustainably-sourced and specialty-grade coffee, are already operational at the Ministry of Social & Family Development (MSF) building and Khoo Teck Puat Hospital (KTPH). The third cart will open at Income Centre located at Bras Basah Road on 5 December 2016.

“Income OrangeAid and Bettr Barista share a common mandate to support the marginalised communities in Singapore. It is this shared purpose that led to this partnership. OrangeAid champions education for youth-in-need as we believe that it levels the playing field and empowers our beneficiaries to obtain more gainful employment opportunities with better education and higher qualifications. Not only do the baristas hone their skills and gain employment at the coffee carts, those who are ready also get the opportunity to experience operating a small coffee business on their own, with a potential for ownership further down the road. We are excited about these micro-enterprises as they allow us to up the ante about empowering those in-need to be more future ready,” said Mr Marcus Chew, Income’s Chief Marketing Officer.

Ms Pamela Chng, Founder of Bettr Barista Coffee Academy, said, “Bettr Barista’s purpose and all the elements in our ecosystem come together full circle in these coffee carts – empowered baristas who have been professionally trained and internationally certified at our Academy, drawing from our sustainable supply and production chain, bringing specialty coffee to more people across diverse communities and amplifying the idea of business for social good. We are deeply committed to empowering vulnerable communities through education and enterprise and the revenue from all cart locations will directly support our ongoing work. In the same vein, we are also channelling 1% of our revenue from these three carts to the Income OrangeAid Future Development Programme to continue empowering its beneficiaries.”

“Bettr Barista helped me find purpose and confidence again. I was unmotivated and often angry when I first started but I am now coping much better emotionally, both at my job and in my daily life. My hot temper used to affect many of my relationships in a negative way, but now I have learned how to be more patient and interact better with people around me. Bettr Barista’s support has not only taught me how to manage everyday challenges in a more constructive way, it has also made a big difference to how I have been able to approach and support my own family,” said Siti Nurfarressah who graduated from Batch 12 of Bettr Barista’s Holistic Training Programme.

Since 2011, Bettr Barista Coffee Academy has accepted a total of 65 women and youth into its Holistic Training Programme, with close to 90% of its graduates gaining employment thereafter. To date, Programme graduates have cumulatively earned close to S$1 million in salaries, which in turn go towards supporting close to 160 of their dependents.

Give A Cuppa Movement

To mark the collaboration during this season of giving, Income OrangeAid and Bettr Barista debuted ‘Give A Cuppa’, a social movement which calls on the public to gift friends and loved ones a Bettr Barista coffee at and to encourage them to pay it forward by gifting others similarly with a cuppa. For every coffee purchased online from now till 31 December 2016, $1 will go to Income OrangeAid in support of education for youth-in-need via the Future Development Programme (FDP). The latter grants bursaries to ITE and polytechnic students from underprivileged backgrounds to help them graduate from these institutions of higher learning so that they can obtain more gainful employment afterwards. These students would have otherwise left school to work in support of their families’ household income. The FDP also provide financial literacy workshops, career and personal development guidance to the beneficiaries.

A person who has been gifted a coffee will receive an SMS and a personalised email with a redemption link to collect the cuppa at any of the coffee carts. Coffee redemptions via ‘Give A Cuppa’, which runs from 1 to 31 December 2016, are valid till 31 January 2017.

“Income OrangeAid is often looking out for novel ways to raise awareness and support for education for youth-in-need. Many people take joy in a good cup of coffee. ‘Give A Cuppa’ thus gives us an engaging way to bring the community together to do good for the disadvantaged this season of giving. What better way to lend our support for the baristas at these micro-enterprises than the gift of giving and to share and enjoy a freshly hand-roasted cuppa with friends and loved ones. We hope more will join this social movement and to bring the aroma of specialty coffees to many so that together, we can help change lives for the better, one cuppa at a time,” said Mr Chew.

For more information about Income OrangeAid’s collaboration with Bettr Barista, please refer to