17 Jul 2010
Sponsorship of kite events under the 2nd NTUC Income Kite Festival will give youths a chance to take part in this lively pastime
Singapore, 17 July 2010 – NTUC Income, Singapore’s leading insurer, today launched four major kite flying activities aimed at touching children and youths, especially the underprivileged, across the island.
Income’s aim to raise the interest in this all-inclusive pastime will culminate in the finale of the NTUC Income Kite Festival for the second year, which takes place on 18-19 September 2010 at the Promontory@ Marina Bay. This fun-filled event aims to draw close to 10,000 participants, more than the 6,000-strong turnout at the inaugural 2009 event.
NTUC Income’s aim of spurring this lively pursuit comes after the insurer ran a Kite Education Workshop in 24 schools over a period of two weeks in May, reaching out to more than 20,000 students. Students from different primary and secondary schools were taught the history of kites, how kites work, as well as the different types of kites available today. The main purpose was to arouse the interest in kite flying among the children.
Raising awareness and interest of kite flying as a national pastime, especially among the youth and schools, is a major initiative being undertaken by NTUC Income. Kite making and flying enables children to be engaged, inspired and fires up their imagination.
The focus on kites also reflects NTUC Income’s journey of transformation, where like kites rooted in rich tradition, it remains entrenched in its social purpose but continues to embrace fresh and new ideas to keep relevant with the times.
NTUC Income has beefed up level of kite-related events in 2010, said Chief Executive Officer Tan Suee Chieh.
“NTUC Income has planned these kite activities, performances, and educational workshops to encompass people from all walks of life. NTUC Income is also making this festival a highly charged and colourful arts, science, and sporting event with a great festival atmosphere, so that the young, especially the disadvantaged among them, would be drawn to it,” he said.
The first of the upcoming events will kick off with a Kite Buddy Workshop, where 60 children and youth from the likes of the Singapore Children’s Society and the Assumption Pathway School will be guided by three international kite masters. These experts will guide the participants on the art of kite making and flying. The event takes place at the Marina Barrage on 17 July 2010.
NTUC Income staff will also be joining as buddies to these children and youth at this workshop, which aims to get young participants to re-discover their self esteem through activities, taking away an unforgettable experience.
The next event in this series will be a full sponsorship of a kite flying event under the “Walk for Our Children” event, an annual significant fundraising event for Singapore Children's Society (SCS). NTUC Income is supporting this effort by partnering the Singapore Kite Association to host a Kite Extravaganza which includes kite makers demonstrating kite making techniques and featuring kites each at long as 20 metres. This event will take place on 1 August 2010.
In the continued build-up, the third event will comprise six Kite Road Shows which will be held around the island. These road shows, which will be organised by ACT 3 International, will take place at Raffles City Shopping Centre, Lot 1 (Choa Chu Kang), Sembawang Shopping Centre, Junction 8, IMM and Tampines Mall.
This string of activities will culminate with the grand finale of the NTUC Income Kite Festival 2010. The two-day event will take a multi-faceted approach, featuring international and Singaporean artists (music, dance, juggling, circus theatre, opera, clowns and bands) and kite flying experts from the US, Canada, China, Japan, Malaysia, New Zealand, Singapore and Thailand.