Press Releases

Press Releases

NTUC INCOME KITE FESTIVAL SINGAPORE PRESENTED BY ACT 3 INTERNATIONAL’ FLIES HIGH for the THIRD year!

29 Jul 2011

New programmes, unexpected flying areas and a trailblazing
trend in indoor kite flying will be introduced

Indoor Kite Fiesta at HDB Hub – 15 to 24 July 2011
Indoor Kite Fiesta at ION Orchard – 29 July to 7 August 2011
Kite Flying Days at The Promontory @ Marina Bay – 3 & 4 September 2011
www.act3international.com.sg


Singapore, 29 July 2011 – ACT 3 International, Singapore's leading Arts company known for its inspiring approach to the arts as well as programmes that have captivated the young and young at heart alike, is pleased to present the NTUC Income Kite Festival Singapore 2011 for the third year. The public can once again look forward to soaring kites – and spirits – in this annual showcase that captures the essence of kites and kite flying from all over the world.

Inspired by the immense success of 2010’s NTUC Income Kite Festival Singapore – which saw an estimated 80,000 people attending its events – ACT 3 International would like to engage even more people of all ages and walks of life with new programmes and locations, more activities and for the first time in Southeast Asia, a trailblazing showcase of indoor kite flying – a trend that is taking the kite-flying world by storm and will be an exciting discovery for urbanites in Singapore – where open space and predictable weather are rare.

Three free and distinct public programmes curated by ACT 3 International make up the festival and will take place from July to September 2011. Two events will take place in the heart of the city, making the festival a uniquely urban phenomenon, quite unlike other kite festivals around the world.

  1. Indoor Kite Fiesta at HDB Hub – 15 to 24 July 2011 (new this year and first time in Southeast Asia)
  2. Indoor Kite Fiesta at ION Orchard – 29 July to 7 August 2011 (new this year and first time in Southeast Asia)
  3. Kite Flying Days at The Promontory @ Marina Bay – 3 and 4 September 2011
NTUC Income, Singapore’s leading composite insurer, is supporting the kite festival for the third year. “The passion for kite flying is growing rapidly as it is an active, energetic, smart and contemporary pursuit. These attributes mirror the traits of the re-branded NTUC Income and explains our motivation in supporting this festival,” said NTUC Income Chief Executive Tan Suee Chieh. “Kite making and flying also have an important dimension of transformation, moving from the use of wood ad paper in traditional kampung kites to modern, sophisticated materials and technology. The story of NTUC Income is also one of transformation,” he added. NTUC Income first commenced its sponsorship of the Kite Festival in 2009 and has invested  $1.5 million over the past three years.

Elaborates Ruby Lim-Yang, Artistic Director and Co-Founder of ACT 3 International: “Through the festival, we hope to cultivate a deeper appreciation of kites and kite flying. This year, our programming will focus on the trend of urban kite flying as well as celebrating the artistry of kite making. There is so much to discover about an activity that is steeped in tradition yet continuously evolving in different facets as an art form and a much-loved sport.”

Programme highlights – NTUC Income Kite Festival Singapore 2011
ION Orchard, one of Singapore’s premier shopping malls, will be a glamorous backdrop for the Indoor Kite Fiesta at ION Orchard (29 July to 7 August 2011) whereby the entrance area facing Orchard Road will be enlivened with exciting kite flying demonstrations by indoor kite flying experts as well as delightful weekend performances by musicians, singers, jugglers and magicians. This is the first time on Orchard Road and in Southeast Asia that a kite extravaganza of this nature will take place.  In addition, the public can look forward to a star studded line up of 16 international and local indoor flying experts such as John Barresi, an award-winning US flyer, his wife TK Barresi, American Spencer Watson, American Steve de Rooy, Qian Jian Guo from China, Singaporean Cheong Chun-Ti, and representatives from Thailand as well as expect to be wowed by breathtaking demonstrations that showcase their passion for the sport.

The public will be enlightened by the possibilities of flying a kite indoors or in a windless environment.  These aerodynamic beauties are made with super strong lightweight fabric as well as composite carbon rods, and can range from 1 to 5 metres in size. Without the presence of wind, the kite flyer becomes the key force by using sheer technique as well as the body to move the kite in the air.

From 6 to 9pm daily at ION Orchard, exciting kite demonstrations and performances (pegged to recorded music) will be held hourly. There will be live music performances accompanying the kite demonstrations on the weekends.

Kite Flying Days (3 and 4 September 2011, 4 to 8pm) – a large-scale weekend extravaganza of activities and performances to be held at The Promontory @ Marina Bay. This year, Kite Flying Days will be held at additional areas of The Lawn @ Marina Bay and the Waterfront Promenade, occupying a larger space than before.

New highlights include a Traditional Kite Making Showcase featuring masters from Malaysia, Thailand, Philippines and Vietnam. In addition, there will be exciting kitemaster demonstrations, kite making workshops – a popular attraction last year – as well as performances by musicians, singers and magicians.

Background of the Indoor Kite Fiesta – first flight in the Heartlands
Spanning 4000 square feet of space at HDB Hub in Toa Payoh, the Indoor Kite Fiesta at HDB Hub was held from 15 to 24 July 2011 and showcased the latest in contemporary zero-wind kites with exciting demonstrations pegged to music by nine indoor kite flying experts from USA, Malaysia, Singapore, Taiwan and China. In addition, there were indoor kite flying clinics conducted by these experts.

Kite Education Programme for schools – 5 July to 19 August 2011
Held in conjunction with NTUC Income Kite Festival Singapore is a series of 47 fun-filled shows held in schools called ‘All Things Kite’ for nearly 50,000 children from 7 to 12 years old. The shows will encompass demonstrations and in particular, an exciting indoor kite flying segment.

Through these programmes, youths will the fascinating aspects of kites and indoor kite flying, including interesting nuggets such as:

Origins of kites – historical and cultural background
Types of kites – from art to stunt varieties
How to fly a kite
The beauty of kite-flying is its ability to create or revive interest, engage the young and encourage expression, creativity, social cohesion and evoke a sense of adventure. These education programmes are free for schools.

Background of NTUC Income Kite Festival Singapore presented by ACT 3 International

This unique festival has grown in size and popularity over the years, encouraging city dwellers here to appreciate the virtues of kites and kite flying – artistic beauty, cultural importance and a source of community and familial bonding – all significant qualities to be treasured especially in a fast-moving city like Singapore.

The public had a first taste of the ‘high flying’ life in 2008 at the Kite Fiesta – a performing arts programme aimed at teenagers and their families. Held at West Coast Park, the event was anchored on kite flying as an activity for all to encourage bonding over the arts. Spurred on by the success of this Fiesta, ACT 3 International launched the Kite Festival Singapore in 2009 over a larger area in West Coast Park with a galore of activities and exciting performances from kite experts. Complemented by a pre-festival kite exhibition tour in the malls, the Kite Festival Singapore saw an estimated 8,000 people participating with an additional 70,000 people attending the pre-festival events in malls.

In 2010, the festival took to the skies with three components – a successful run of the Kite Festival Singapore Road Show and Exhibition in malls as well as the inaugural Kite Education Programme for schools – a series of 28 fun-filled school shows called ‘More Than Paper and Sticks’ for nearly 30,000 youths from 7 to 17 years old. It culminated with Kite Flying Days, a large-scale weekend extravaganza of activities and performances held at The Promontory @ Marina Bay that featured 15 kitemasters along with a slew of activities like kite candy drops and kite making workshops.