9 Apr 2015
- Adviser Connect leverages on latest technology to enable members of the public to have anonymous chat with a financial planner of their choice;
- The initiative improves access to financial advice, eliminates concerns of ‘hard sell’ from insurance agents;
- This is a first-of-its-kind service offered by any insurer in Singapore
SINGAPORE, 9 Apr 2015 – NTUC Income has unveiled Adviser Connect, an initiative that enables members of the public to interact online with a financial planner of their choice.
The first-of-its-kind service offered by an insurer in Singapore, Adviser Connect aims to provide the people with greater access to financial advice from qualified consultants.
It makes available a platform where members of the public are able to choose their preferred financial planner based on his or her profile and interests, and initiate a conversation online without leaving their contact details. This way, they are able to remain anonymous. Once they feel comfortable with a financial planner through their online chats, they can decide to take the conversation further or meet in person.
Said Mr Marcus Chew, Senior Vice President, Strategic Marketing & Communications of NTUC Income: “Some people shun insurance agents because they are wary of the perceived ‘hard sell’ tactics employed by them. Others dislike meeting strangers, while youngsters prefer communicating via text or email.”
“Adviser Connect targets to address these issues so that everyone can find a financial planner they can connect with for financial advice. They can do so in a safe environment where they can choose not to reveal their identity.”
While online chatting is not new, most companies usually man such chat functions with dedicated staff or a helpdesk to provide some form of assistance. NTUC Income’s Adviser Connect is unique in that the person the public interacts with is an actual financial planner who is qualified to dispense financial advice.
Mr Andrew Yeo, Executive Vice President, Life Insurance, NTUC Income, explained: “The onus is, therefore, on our financial planners to uphold the highest level of integrity even when they are entertaining seemingly general queries.”
“This puts our planners under scrutiny for their responses. But we have the utmost confidence in their professionalism and their commitment to putting the interests of the customers first.”
Mr Yeo added that the launch of Adviser Connect is part of NTUC Income’s efforts to enhance the insurer’s outreach to provide more interaction options for customers and public to interact with NTUC Income.
Mr Rajiv Juneja, who used Adviser Connect on the very first day of its launch, said: “I was surfing the Internet one evening and came across Adviser Connect. I used it to post some insurance-related questions to the financial planner of my choice. I have since met up with this planner to discuss my financial plan.”
“Adviser Connect is a great idea as it enables me to communicate with a qualified financial planner without any obligation or pressure to buy any policies. It also allows me to ‘test out’ my financial planner before deciding if I would like to have a more in-depth conversation with him or her. This unique initiative definitely makes professional financial advice more accessible.”
The launch of Adviser Connect is part of NTUC Income’s Financial Planners Made Different campaign to position its financial planners as dynamic and professional. The three-month campaign features NTUC Income’s financial planners making bold statements that are unexpected of them.
“The Campaign reiterates NTUC Income’s ‘Made Different’ philosophy,” said Mr Chew. “We were set up 45 years ago to offer essential insurance to our policyholders. Today, our priority remains with our customers. Our financial planners are an extension of this philosophy, which we would like to emphasise through the campaign.”
Members of the public can access Adviser Connect under the “Contact Us” page on its website at http://www.income.com.sg/AdviserConnect/index.html