10 May 2013
Insurer’s innovative “Give a Gift” programme engages public support for
five beneficiary organisations of OrangeAid, a children and youth-centred initiative
Singapore, 10 May 2013 – NTUC Income, Singapore’s leading insurer, will launch tomorrow an innovative, digital giving campaign that engages the public to support disadvantaged children and youth under OrangeAid, its corporate social responsibility initiative.
From 11 May to 22 May 2013, NTUC Income is inviting the public to join its “Give a Gift” initiative in a series of road shows at Tampines 1, VivoCity, Nex, Ang Mo Kio Hub and 16 Collyer Quay. People will be encouraged to visit “Give a Gift” at www.orangeaid.sg, learn about five beneficiary organisations and perform a simple act of support.
In selecting one of five causes and using their mobile phones to scan the corresponding Quick Response (QR) code, people can help NTUC Income assign a gift towards that cause. The scan triggers a child on the screen to animate, celebrate and express their gratitude. NTUC Income’s OrangeAid will fund the gifts completely and people do not have to give their own money. The objective of the campaign is not fund-raising, but to engage the public in learning about its causes.
Five gifts that go beyond the usual
- “Give a Book” enables the Assumption Pathway School to introduce a reading intervention programme to help youth who are less-academically inclined to catch up with their peers;
- “Give one Camp Day” enables Crest Secondary School students to join a school holiday camp. These “latchkey” kids would otherwise be home alone during term breaks;
- “Give a Screening Day” enables a roving team of specialists from the Dyslexia Association of Singapore to detect more cases of dyslexia through the donation of a van which will help them become more mobile and reach more schools;
- “Give a Therapy Session”, enables young people with intellectual disabilities from the THK Home for Disabled@Eunos to benefit from therapy sessions; and
- “Give a Safe Haven”, provides a sanctuary at the Singapore Children’s Society for children whose parents are both in prison.
Reaching out to children and youth at risk of falling through the cracks
OrangeAid focuses on children and youth, especially the disadvantaged among them. NorthLight School, South East Community Development Council and Children’s Cancer Foundation are among its other partners in reaching out to those who are at risk of falling through the cracks in the Singapore system.
Mr Tan Suee Chieh, Chief Executive, NTUC Income said, “We believe all young people deserve the opportunity to realise their full potential. Since the inception of OrangeAid, our approach has been to identify beneficiary organisations which are addressing gaps faced by the disadvantaged and work with them to provide early intervention. These efforts are aimed at equalising opportunities and helping youth and children in such circumstances create a better future for themselves.”
A celebration of World Give Day
NTUC Income’s campaign is also a celebration of “World Give Day” which falls on 4th May. Annually, on World Give Day, people all over the world support the causes they care about most. Whether one donates to a favourite non-profit or gives one’s time, World Give Day focuses on giving back.
NTUC Income’s OrangeAid effort was launched in 2010 in conjunction with its 40th anniversary celebrations. 1% of NTUC Income’s operating profit is channelled towards OrangeAid each year. NTUC Income’s OrangeAid also involves customer contributions and staff volunteers, keen to make a difference to the lives of young people. Customer contributions exceed $1 million.