Every child and parent deserves a good start

We've put together a bundle filled with essentials for baby and boosters for you!

Every child and parent deserves a good start

We've put together a bundle filled with essentials for baby and boosters for you!

About the NTUC Good Start Bundle

Congratulations on becoming a parent! Caring for a newborn is both exciting and challenging. That’s why, in partnership with the Embracing PArenthood Movement, NTUC and its social enterprises have put together the NTUC Good Start Bundle. These are essentials and perks that will benefit newborns and their parents, like you.

About the Embracing PArenthood Movement

A community initiative by the People’s Association (PA), the Embracing PArenthood Movement brings together grassroots organisations, community partners and families to celebrate parenthood, and Singaporean babies. Celebratory events will be held across all constituencies in Singapore. Families who live in the same neighbourhood and have children under two, will have the opportunity to get to know one another.

About the NTUC Good Start Bundle

Congratulations on becoming a parent! Caring for a newborn is both exciting and challenging. That’s why, in partnership with the Embracing PArenthood Movement, NTUC and its social enterprises have put together the NTUC Good Start Bundle. These are essentials and perks that will benefit newborns and their parents, like you.

About the Embracing PArenthood Movement

A community initiative by the People’s Association (PA), the Embracing PArenthood Movement brings together grassroots organisations, community partners and families to celebrate parenthood, and Singaporean babies. Celebratory events will be held across all constituencies in Singapore. Families who live in the same neighbourhood and have children under two, will have the opportunity to get to know one another.

What you'll find inside every NTUC Good Start Bundle

Families with Singapore citizen babies born between 1 January 2016 and 31 December 2019 are eligible to receive the NTUC Good Start Bundle goodies!

Select to find out what you'll receive when you sign up:

  • FairPrice FairMily Kit

    FairPrice FairMily Kit

  • *Complimentary one-year health insurance coverage

    *Complimentary one-year health insurance coverage

  • *Early Experiences Matter: Parent-Child Activity Book

    *Early Experiences Matter: Parent-Child Activity Book

FairPrice FairMily Kit^ (worth up to $100)

This kit includes milk powder (for babies above six months old), grocery essentials, and an exclusive FairPrice Online deal.

^A redemption card will be mailed to your home address after you sign up. Redemption priority is given to families with babies born in the first half of 2016. For parents with children under the age of 6 months, do note that the redemption card will be sent to you only when your baby reaches 6 months old.

Complimentary one-year health insurance coverage for your newborn

For Enhanced IncomeShield or IncomeShield Standard Plan (excluding MediShield Life premium)

Find out more

"Early Experiences Matter: Parent-Child Activity Book" (worth $15)

The book offers parents advice and tips on how to foster strong bonds with their infants and young children and comes with a sock puppet and hoop streamers for parent and child to engage in interactive activities.

The book has been conceived through a relationship-based curriculum developed by early childhood professionals at NTUC First Campus, which has over 40 years of experience educating and nurturing young children.

 Sign up for your NTUC Good Start Bundle

All families with Singapore citizen babies born between 2016 and 2019 are eligible to receive the Good Start Bundle goodies! Please fill up the form below with your details for us to contact you. Kindly note that all fields are required for submission. Each child’s NRIC can only be registered once.

All parents' and child's details are mandatory.

My Details (Main Contact)

Important note: All future communications regarding Good Start Bundle will be sent to the main contact’s email address. Please ensure details are accurately submitted to receive communications on future goodies and redemption vouchers.

My Spouse’s Details (Secondary Contact)

Child’s Details



I consent to allow NTUC, NTUC Club and *NTUC Social Enterprises to use my contact particulars to send marketing or promotional materials on their respective products, and related services, programmes and events, via telephone calls, text messages, mails, or emails to me relating to the NTUC Good Start Bundle. Where the personal data required includes the personal data of my spouse, I declare that the personal data pertaining to my spouse is true and correct and that my spouse is aware of and consents to NTUC, NTUC Club and *NTUC Social Enterprises and their authorised service providers managing his/her personal data for the purposes stated in the terms and conditions available here.

*For more information on NTUC Social Enterprises, please proceed to www.ntucsocialenterprises.sg.

By submitting this form, I consent to allow NTUC, NTUC Club and *NTUC Social Enterprises to use my contact particulars to send marketing or promotional materials on their respective products, and related services, programmes and events, via telephone calls, text messages, mails, or emails to me relating to the NTUC Good Start Bundle. Where the personal data required includes the personal data of my spouse, I declare that the personal data pertaining to my spouse is true and correct and that my spouse is aware of and consents to NTUC, NTUC Club and *NTUC Social Enterprises and their authorised service providers managing his/her personal data for the purposes stated in the terms and conditions available here.

*For more information on NTUC Social Enterprises, please proceed to www.ntucsocialenterprises.sg.


 Thank you for signing up for the NTUC Good Start Bundle. Check your email now for your bonus goodie!



To ensure that you never miss any of our emails, please add admin@ntucgoodstart.sg to your address book. For further enquiries, write to us at enquiry@ntucgoodstart.sg.


Frequently Asked Questions

Contact us

enquiry@ntucgoodstart.sg.