NTUC Income AR 2017

Going Beyond The Call of Duty Tragedy struck Zareena Begum’s family in 2013 when her eldest son was killed in a traffic accident. Left to pick up the pieces, the devastated mother turned to an old friend, financial consultant Lim Soo Piah, for emotional support. “I called Soo Piah to tell her my son died in an accident, and she helped me cope with the loss by showing her concern and checking in on me every day,” Zareena, now 47, said. Talking about their relationship, Soo Piah, who met Zareena in 1999, recalled, “I never spoke about insurance with Zareena because I knew she was stretched financially, but before her eldest son got enlisted for national service, she came to me and said she wanted to get insurance for him. Her budget was $100 a month, so I proposed one term insurance plan each for mother and son using this amount.” After his untimely demise, the insurance pay-out helped Zareena rebuild her life slowly. “I always wanted to buy insurance for my family but could not afford it because of my low salary,” said the part-time customer service agent. With the money she received from Income, Zareena took out health and savings insurance plans for herself and her two younger sons. “Now, our future is secure and I know that if something happens to me, at least my family will not be helpless. Soo Piah helped me with everything. She is an old friend I really trust.” “Soo Piah has always been there for my family during difficult times – a pillar of support whom I can share my ups and downs with.” Zareena Begum, 47 Income policyholder since 2013