NTUC Income AR 2019

ANNUAL REPORT 2019 7 T he digital era offers us limitless opportunities to offer insurance products in fresh and exciting ways. As customers become more digital-first and their consumption patterns are increasingly lifestyle-driven, we must also play to their way of engaging with information and making purchases online. Last year, we launched Online Life to offer customers the widest range of life insurance for direct purchase online, while our AI-powered life insurance digital adviser, askSage , empowers customers to self-serve financial planning conveniently. Understanding that insurance can be complex, we are constantly sharpening our online-to-offline capabilities so that customers can be seamlessly served across our multi-channel touch-points. Leveraging new technology, big data and innovations, we pledge to push boundaries so that we keep our customers’ future ensured with insurance offerings that are not only relevant, but bespoke and exciting.