Income Affiliate Programme
Income was established in 1970 to make essential insurance accessible to all Singaporeans. As a composite insurer, we offer life, health and general insurance. These guidelines are for use by affiliates that promote Income’s products and link directly from their website, mobile site, or app to Income’s website. To represent Income correctly on all marketing communications, these guidelines should be followed.
Guidelines on Usage of Logo
Guidelines on Income reference
1. When referring to Income, do use “NTUC Income (Income)” in your first address. Subsequently, to refer to Income as “Income”.
2. Income’s boilerplate for use as is.
About Income
NTUC Income (Income) is the only insurance co-operative in Singapore, established in 1970 to make essential insurance accessible to all Singaporeans. Today, Income is a leading composite and multi-channel insurer offering life, health and general insurance to fulfil the protection, savings and investment needs of individuals, families and businesses in Singapore. To learn more, visit income.com.sg/about-us.
Learn more about our products
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- Product information
- Promotion mechanics
- No ongoing promotions
- Relevant keywords
- ntuc income travel insurance, travel insurance promo, cheap travel insurance deals
- Buyer’s demographics
- 60% female, 40% male. Age 21-50.
- Interested in travel and accommodation
- Buyer’s online behavior
- Prefers to transact on mobile.
- Transaction usually happens after visiting the site twice through online display banners. Users prefers to buy 3 days before flight.
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Promotion mechanics (Up to $380 CapitaVouchers, promotion ends 30 November 2021)
i. Refer to https://www.income.com.sg/promotions/motor-insurance-promotion
c. Relevant keywords
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- ntuc income car insurance, car insurance promo, cheap car insurance deals, income car insurance promo
- Buyer’s demographics
- 45% female, 65% male. Age 35-50.
- Interested in automotives and online shopping
- Buyer’s online behavior
- Prefers to transact on desktop
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Promotion mechanics
- No ongoing promotions
- Relevant keywords
- ntuc income motorcycle insurance, motorcycle insurance promo, cheap motorcycle insurance deals, income motorcycle insurance promo
- Buyer’s demographics
- 35% female, 65% male. Age 21-50.
- Interested in automotives and online shopping
- Buyer’s online behavior
- Prefers to transact on mobile
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Refer to
PA Secure -
https://www.income.com.sg/health-and-personal-accident/pa-secure
PA Assurance - https://www.income.com.sg/health-and-personal-accident/pa-assurance
- Refer to
- Promotion mechanics (Promotion till 20 September)
- Get up to $150 CapitaVouchers - https://www.income.com.sg/promotions/personal-accident-insurance-promotion
- Relevant keywords
- ntuc income personal accident insurance, personal accident insurance promo, cheap personal accident insurance deals, personal accident insurance online
- Buyer’s demographics
- 65% female, 35% male. Age 25-50.
- Interested in outdoor sports, parenting
- Buyer’s online behavior
- Prefers to transact on either mobile or desktop.
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Promotion mechanics (Promotion till 31 October)
- All housing types : 20% off 3-year plan + gift
- Relevant keywords
- ntuc income home insurance, home insurance promo, cheap home insurance deals, home insurance for hdb
- Buyer’s demographics
- 60% female, 40% male. Age 35-50.
- Interested in mortgage, renovations, online shopping
- Buyer’s online behavior
- Prefers to transact on either mobile or desktop.
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Promotion mechanics
- No ongoing promotions
- Relevant keywords
- ntuc income maid insurance, fdw insurance promo, cheap fdw insurance deals, maid insurance singapore
- Buyer’s demographics
- 60% female, 40% male. Age 30-45.
- Interested in renovation, online groceries
- Buyer’s online behavior
- Prefers to transact on desktop.
- Past work examples
- FB ads, display banners
- Product information
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a. Product information
- Enhanced IncomeShield - https://www.income.com.sg/health-and-personal-accident/enhanced-incomeshield
- Care Secure - https://www.income.com.sg/health-and-personal-accident/care-secure
b. Promotion mechanics
- No ongoing promotions
c. Relevant keywords
- ntuc income health insurance, affordable health insurance, health insurance online
d. Buyer’s demographics
- 60% female, 40% male. Age 21-50
- Interested in health insurance, fitness and diet, online shopping
d. Buyer’s online behavior
- Prefers to transact on mobile or desktop
e. Past work examples
- FB ads, display banners
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- Product information
- Star Secure - https://www.income.com.sg/life-insurance/star-secure
- TermLife Solitaire - https://www.income.com.sg/solitaire/termlifesolitaire
- iTerm - https://www.income.com.sg/life-insurance/iterm
- Cancer Protect - https://www.income.com.sg/life-insurance/cancer-protect
- For other products, refer to https://www.income.com.sg/life-insurance
- Promotion mechanics
- Please refer to the respective product pages for the current promotion.
- Relevant keywords
- ntuc income life insurance, life insurance promo, life insurance deals, protection plans
- Buyer’s demographics
- Age 25 and above
- Buyer’s online behavior
- Prefers to transact on either mobile or desktop.
- Past work examples
- FB ads, display banners
- Product information
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- Product information
- Gro Retire Flex - https://www.income.com.sg/savings-and-investments/gro-retire-flex
- Gro Sure Saver - https://www.income.com.sg/savings-and-investments/gro-sure-saver
- Gro Cash Flex - https://www.income.com.sg/savings-and-investments/gro-cash-flex
- Gro Saver Flex - https://www.income.com.sg/savings-and-investments/gro-saver-flex
- For other products, refer to https://www.income.com.sg/savings-and-investments
- Promotion
- Please refer to the respective product pages for the current promotion.
- Relevant keywords
- ntuc income savings plan, savings plan promo, savings plan deals, personal savings plan online, endowment plan
- Buyer’s demographics
- Age 25 and above
- Buyer’s online behavior
- Prefers to transact on either mobile or desktop.
- Past work examples
- FB ads, display banners
- Product information
Disclamers
COMPLUSORY DISCLAIMERS TO INCLUDE IN YOUR COMMUNICATION CHANNELS
This article is only for information. It reflects my opinion and not that of NTUC Income Insurance Co-operative Limited (“Income”). It is not financial advice and has no regards to any person’s investment and financial needs. Please seek advice from a qualified advisor for a suitable product. Past performance of a product is not indicative of its future performance. Income is not responsible to any person for this article including any unauthorised use of information. This is not an offer, recommendation or solicitation to buy or sell any products.
Precise terms, conditions and exclusions of products are in the policy contracts.
Protected up to specified limits by SDIC (applicable for Income products that fall under the Policy Owners’ Protection Scheme).
This advertisement has not been reviewed by the Monetary Authority of Singapore.
Information is correct as at DD MMM YYYY