Even in tough times, there's enough love to go around - as NTUC Income has shown with its charity fundraiser, Project Love. The homegrown insurance company's senior management team, staff and sales force raised $365,000 for NTUC's Care and Share programme, an umbrella initiative by the Labour Movement covering several programmes aimed at helping needy children and the elderly through a series of off-beat and quirky activities. Part of the proceeds also went towards the Moral Home for Disabled, the Singapore Children's Society, and Action for Aids.

The month-long fundraising campaign culminated with NTUC Income's Public Affairs Head Caroline Fernandez had her head shaved bald for charity. This grand finale caps off a month of other exciting activities that included yoga sessions led by NTUC Income's CEO Tan Suee Chieh, a 42-hour hunger drive by a Senior Vice President, a car wash in costume by three female Senior Vice Presidents, a cabaret by the sales division, a concert by the senior management team and a football match between NTUC Income staff and Singapore's former national team players.

More than 80 percent of the funds raised came from individuals. About 1,000 NTUC Income staff were involved in the fundraising, out of the company's 1,500 staff and 500 financial consultants.